Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Earned Media: Your AI Advantage
Barrett Y. Bogue Barrett Y. Bogue

Earned Media: Your AI Advantage

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

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PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR
Barrett Y. Bogue Barrett Y. Bogue

PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR

Discover how PDS Optical’s CEO, Sean Loosen, a U.S. Army veteran, is transforming the optical industry through leadership and innovation. Featured on the DogTags to Ownership podcast, Loosen discusses his transition from military service to business success, highlighting the value of veteran-led entrepreneurship. Learn how Evocati PR amplifies the voices of military-connected leaders and supports impactful growth in specialized industries.

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You Scored a Media Mention, Now What?
Dylan Steadman Dylan Steadman

You Scored a Media Mention, Now What?

Discover actionable strategies from Evocati PR to turn a single media mention into ongoing momentum. Learn how to amplify your coverage across social media, email, and your website, engage your audience, and repurpose content for deeper brand authority and sustained success.

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Soldiers' Angels Launches Monthly Food Distribution for DC Military Community, Thanks to Evocati PR
Dylan Steadman Dylan Steadman

Soldiers' Angels Launches Monthly Food Distribution for DC Military Community, Thanks to Evocati PR

Discover how Evocati PR elevated Soldiers' Angels' mission to combat food insecurity among Washington, D.C.'s military and veteran community. Through strategic media relations, Soldiers' Angels' monthly food distribution program was featured by Stars and Stripes, ABC 7 DC, and NBC 4 DC, highlighting their impactful support for service members and their families. Learn how effective public relations can amplify your organization's reach and drive meaningful change.

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The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.