Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Team RWB Leader Spotlights Veteran Wellness in Stars and Stripes
Barrett Y. Bogue Barrett Y. Bogue

Team RWB Leader Spotlights Veteran Wellness in Stars and Stripes

Discover how Team RWB, supported by Evocati PR, is championing holistic health for veterans in a featured Stars and Stripes op-ed. Deputy Director J.J. Pinter explores the role of physical activity in boosting mental well-being and resilience among military-connected individuals, addressing rising health challenges and advocating for lifestyle-driven solutions that empower the veteran community.

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Earned Media: Your AI Advantage
Barrett Y. Bogue Barrett Y. Bogue

Earned Media: Your AI Advantage

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

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PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR
Barrett Y. Bogue Barrett Y. Bogue

PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR

Discover how PDS Optical’s CEO, Sean Loosen, a U.S. Army veteran, is transforming the optical industry through leadership and innovation. Featured on the DogTags to Ownership podcast, Loosen discusses his transition from military service to business success, highlighting the value of veteran-led entrepreneurship. Learn how Evocati PR amplifies the voices of military-connected leaders and supports impactful growth in specialized industries.

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You Scored a Media Mention, Now What?
Dylan Steadman Dylan Steadman

You Scored a Media Mention, Now What?

Discover actionable strategies from Evocati PR to turn a single media mention into ongoing momentum. Learn how to amplify your coverage across social media, email, and your website, engage your audience, and repurpose content for deeper brand authority and sustained success.

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The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.