Elevating Veteran Wellness
Evocati PR and Team RWB Unveil Groundbreaking Study on Veteran Health
Introduction
Evocati PR is proud to announce a significant media and content collaboration with our client, Team Red, White & Blue (Team RWB), that highlights the powerful impact of community-based health initiatives for veterans.
This week, Team RWB released their groundbreaking study, "The Team RWB Effect: Quantifying Health Gains in the Veteran Community," which not only demonstrates the tangible health improvements veterans experienced in their programs but also showcases our comprehensive capabilities, from data-informed public relations strategy to high-quality content creation and graphic design.
READ MORE: The Team RWB Effect | Team RWB
Health & PR Gains
On July 30, 2025, Evocati PR organized and hosted a virtual media roundtable to announce the study's findings. Mark Szymanski, CEO of Evocati PR, spoke alongside Colonel (Ret.) Michael "Sully" Sullivan and John "JJ" Pinter of Team RWB.
Representatives from key military-connected media outlets, including Military Times, Military.com, and Connecting Vets, attended the roundtable. The discussion focused on the study's findings, which provided hard evidence that Team RWB's programs offer a real solution to the health crisis facing America's veterans.
Click the image to read Team RWB’s latest research. (Source: Team RWB)
The study used blood biomarker analysis, wearable fitness trackers, and the validated Enriched Life Scale (ELS). Participants showed significant improvements in their physical and mental health after just six months of engagement. Key findings from the study showed that 80% of participants improved their ELS scores, with the most significant gains in physical health (25%) and mental health (21%).
Furthermore, 68% of participants improved their BMI, and 53% saw improvements in their biomarkers. The talented team at Evocati PR designed the report and its supporting graphics, illustrating our commitment to delivering a polished, professional product.
The paid release on PRWeb has thus far generated 126 pickups, reaching a potential audience of over 14.8 million visitors. This widespread coverage, including top pickups on outlets like MarketWatch demonstrates the effectiveness of a well-executed public relations strategy.
Colonel (Ret.) Michael "Sully" Sullivan | Team RWB
"We're pleased that the results of this study prove something that we've always assumed: That Team RWB programs lead to measurable improvements in both physical and mental health. We also believe that this study serves as a call to action for the broader healthcare system."
"We're pleased that the results of this study prove something that we've always assumed: That Team RWB programs lead to measurable improvements in both physical and mental health," said Colonel (Ret.) Michael "Sully" Sullivan, incoming Executive Director at Team RWB. "We also believe that this study serves as a call to action for the broader healthcare system."
READ MORE: Team RWB Unveils Groundbreaking Study Quantifying Health Gains in the Veteran Community
This project highlights how a purpose-driven public relations approach can translate an organization's vital research into impactful media coverage and stakeholder engagement.
Our work with Team RWB aligns with our broader mission of empowering underserved communities and underscores the importance of a holistic strategy that combines expert media relations with compelling content design and distribution.
We believe in telling stories that matter, and this collaboration with Team RWB is a prime example of our ability to amplify a client's voice and drive meaningful change.
You can read the full report at teamrwb.org/research. If you would like the same for your business, contact us today.
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