Bridging the Optimism Gap: Insights from the 2026 Spud Sector Survey
National Potato Council CEO Kam Quarles and Spudman’s Melinda Waldrop break down the landmark data defining the economic heartbeat of America’s potato growers
Introduction
What does it take to move past the headlines and reveal the raw economic reality of America's potato fields? In a recent episode of the Eye on Potatoes podcast, Kam Quarles, CEO of the National Potato Council (NPC), and Melinda Waldrop, Managing Editor of Spudman, joined host Lane Nordlund to discuss the release of the inaugural 2026 Spud Sector Survey.
READ MORE: National Potato Council and Spudman Unveil Spud Sector Survey - Potato Gazette
This first-of-its-kind report, born from an exclusive partnership between NPC and Spudman, facilitated by Evocati PR, serves as a strategic roadmap for advocating for the industry in Washington, D.C.
Click to visit and download the report by NPC and Spudman.
Why Listen
The conversation delves into the "hard data ammunition" NPC is now using to "stand up for potatoes" on Capitol Hill. As the industry navigates the complexities of the next Farm Bill, this survey provides the empirical evidence needed to transform anecdotes from the field into political action.
Key Takeaways
The Optimism Gap: A striking disconnect exists where growers remain generally confident in their own operations, but express deep concern for the broader industry's health.
Inflationary Pressures: A staggering 82.9% of growers expect inflation to disrupt their business strategy this year, changing the gravity of conversations with members of Congress.
The Federal Bridge: The survey validated the "essential bridge" of federal aid, with 96.2% of recipients finding it valuable for staying afloat during crises.
A Tale of Two Farms: The data highlights a growing divide, specifically noting that smaller family operations are increasingly forced to delay equipment repairs to remain viable.
Watch or Listen
EPISODE: Bridging the Optimism Gap: Insights from the Spud Sector Survey
At Evocati PR, we are proud to support the National Potato Council and Spudman in amplifying these critical voices. This podcast feature is a testament to our commitment to PR with a Purpose, ensuring that the stories of our nation's growers are told with the strategic depth they deserve. If your organization is seeking the same, contact us today.
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