Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Earned Media: Your AI Advantage
Barrett Y. Bogue Barrett Y. Bogue

Earned Media: Your AI Advantage

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

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The Power of Purpose-Driven PR
Barrett Y. Bogue Barrett Y. Bogue

The Power of Purpose-Driven PR

Discover how Evocati PR empowers organizations to amplify the voices of underserved communities through purpose-driven public relations. Learn about our strategic approach to storytelling and how we help clients achieve their goals by increasing visibility and impact. Join us in making a difference today.

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Elevating Michigan's Potato Industry: A PR Success Story
Dylan Steadman Dylan Steadman

Elevating Michigan's Potato Industry: A PR Success Story

Discover how Evocati PR's strategic campaign elevated Michigan's potato industry to national prominence. Learn how our expert storytelling and media strategy branded Michigan as the 'Potato Chip Capital of the U.S.' and achieved widespread media coverage, turning local recognition into a national success story.

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