Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Earned Media: Your AI Advantage
Barrett Y. Bogue Barrett Y. Bogue

Earned Media: Your AI Advantage

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

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Four Truths Every Veteran Entrepreneur Needs to Know
Barrett Y. Bogue Barrett Y. Bogue

Four Truths Every Veteran Entrepreneur Needs to Know

Discover how your military experience can be your superpower in entrepreneurship. Learn why veterans excel in business, from risk management to economic impact, and how you can leverage these strengths to start your own successful venture with insights from Barrett Bogue, President and Founder at Evocati PR.

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The Winning Edge
Barrett Y. Bogue Barrett Y. Bogue

The Winning Edge

Learn how veteran entrepreneurs can apply the timeless principles of legendary football coach General Robert Neyland to build thriving businesses. Discover winning strategies for planning, execution, resilience, and more in this veteran's playbook for entrepreneurial success. Explore how Gen. Neyland's maxims translate into actionable steps for achieving your business goals.

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The Wildcard
Barrett Y. Bogue Barrett Y. Bogue

The Wildcard

We explore Elon Musk's potential role in reshaping the U.S. Department of Veterans Affairs (VA) with advanced technologies, efficiency-driven reforms, and sustainable solutions through the Department of Government Efficiency. Discover potential impacts on veterans' healthcare and services.

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