Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Earned Media: Your AI Advantage
Barrett Y. Bogue Barrett Y. Bogue

Earned Media: Your AI Advantage

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

Read More
Max Impact: How Nonprofits Can Optimize Website and Social Media Content
Dylan Steadman Dylan Steadman

Max Impact: How Nonprofits Can Optimize Website and Social Media Content

Learn how nonprofit marketing professionals can optimize website and social media content to enhance visibility, engage with audiences, and amplify their mission. This comprehensive article provides actionable insights and strategies to elevate your nonprofit's digital presence and drive greater community impact.

Read More
Best Practices for Marketing to the Military-Connected Community
Dylan Steadman Dylan Steadman

Best Practices for Marketing to the Military-Connected Community

Learn how your business can authentically market to America's military-connected community, with a $1.2 trillion dollar purchasing power, thanks to Evocati PR's expert help. Discover the market size, common mistakes to avoid, and actionable strategies to engage this powerful audience that includes active-duty service members, veterans, and their loved ones.

Read More

Browse By Topic

Public & Media Relations

Marketing & Branding

Leadership & Crisis Communication

Opinion

Podcast Interviews

Client in the News!

The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.