Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Barrett Y. Bogue Barrett Y. Bogue

From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly

Sean Loosen, CEO of PDS Optical, recently joined host Scott DeLuzio on the Drive On Podcast to discuss the vital role his company plays in veteran healthcare. Coordinated by the experts at Evocati PR, the interview explores the intersection of veteran entrepreneurship and the delivery of essential, earned benefits to the military-connected community.

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Securing the Future
Barrett Y. Bogue Barrett Y. Bogue

Securing the Future

Discover how Evocati PR clients Team RWB and TAPS have secured over $10 million in capacity-building grants from Lilly Endowment. These transformative investments will strengthen support systems, modernize technology, and expand outreach for veterans and military families nationwide, ensuring lasting impact and growth for the organizations dedicated to serving those who have served.

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Battle-Tested Business: First-Year Survival Guide for Veteran Entrepreneurs
Barrett Y. Bogue Barrett Y. Bogue

Battle-Tested Business: First-Year Survival Guide for Veteran Entrepreneurs

The first year of business ownership is a crucible that tests even the most resilient leaders. For veterans transitioning from the military, success requires shifting from a "mission accomplishment" mindset to one that embraces experimentation and financial discipline. In this tactical guide, Evocati PR President & Founder Barrett Y. Bogue shares his personal "after-action report" on navigating Year 1. From mastering the cash-flow war to leveraging military discipline as an unfair advantage, discover the seven essential truths that separate survival from failure.

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From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran
Dylan Steadman Dylan Steadman

From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran

Discover the inspiring journey of Barrett Y. Bogue, a U.S. Marine Corps veteran and founder of Evocati PR, as he shares valuable lessons in entrepreneurship on the Dogtags to Ownership podcast. Learn how military experience can be a powerful asset in business, the importance of embracing failure, and the value of peer support for veteran entrepreneurs.

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