Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Barrett Y. Bogue Barrett Y. Bogue

From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly

Sean Loosen, CEO of PDS Optical, recently joined host Scott DeLuzio on the Drive On Podcast to discuss the vital role his company plays in veteran healthcare. Coordinated by the experts at Evocati PR, the interview explores the intersection of veteran entrepreneurship and the delivery of essential, earned benefits to the military-connected community.

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Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical
Barrett Y. Bogue Barrett Y. Bogue

Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical

Discover how Evocati PR helped spotlight PDS Optical, a Louisville-based, Veteran-owned eyewear company, during Congressman Morgan McGarvey’s visit. Learn how strategic PR, media engagement, and purposeful storytelling showcased their innovation, commitment to Veterans, and role in Kentucky’s economy. See how we drive impact for businesses dedicated to social change and community leadership.

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From Sidelined to Center Stage: How the Potato Reclaimed Its Spot in America’s Dietary Guidelines
Barrett Y. Bogue Barrett Y. Bogue

From Sidelined to Center Stage: How the Potato Reclaimed Its Spot in America’s Dietary Guidelines

Discover how fact-based advocacy and strategic communication by Evocati PR and the National Potato Council transformed the potato’s reputation, securing its spot as a nutritional staple in the 2025-2030 Dietary Guidelines for Americans. Learn how science, storytelling, and relentless PR efforts turned the tide for America’s favorite vegetable and set a new standard for impactful public relations.

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Team RWB's 9/11 Memorial Stair Climb Featured on WNBC and More, Thanks to Evocati PR
Barrett Y. Bogue Barrett Y. Bogue

Team RWB's 9/11 Memorial Stair Climb Featured on WNBC and More, Thanks to Evocati PR

Discover how Evocati PR amplified Team RWB’s 9/11 Memorial Stair Climb, earning features on WNBC, Yahoo! News, and more. This powerful event honors 9/11 heroes and first responders, uniting communities nationwide through remembrance and service. Learn how purpose-driven PR elevates meaningful causes and drives national attention to veteran wellness initiatives.

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The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.