Squared Away

A curated blog by Evocati PR

Featuring company and client news, opinion, research + tips and resources for PR professionals.

Crisis Communication: What is it and Why Should You Care?
Dylan Steadman Dylan Steadman

Crisis Communication: What is it and Why Should You Care?

Entrepreneurs and employers must acquaint themselves with the foundations of crisis communication starting with understanding what makes a crisis. At Evocati PR, we’ve helped clients navigate the bumpy road of crisis communication with positive results and want to help you.

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Breakthrough: How to Market your Business in a Noisy Ecosystem
Dylan Steadman Dylan Steadman

Breakthrough: How to Market your Business in a Noisy Ecosystem

In a world where the online competition for attention is fierce, effectively marketing your brand is more crucial than ever. Learn expert tips on creating a targeted message, crafting an impactful digital strategy, and developing a message that resonates with your audience. As a small business owner or startup, implementing these tips can help differentiate your brand from others and create a stronger connection with your audience.

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Browse By Topic

Public & Media Relations

Squared Away
Bridging the Optimism Gap: Insights from the 2026 Spud Sector Survey
Company, Squared Away, Client, Media Placement, Public Relations, Podcast
Bridging the Optimism Gap: Insights from the 2026 Spud Sector Survey
Company, Squared Away, Client, Media Placement, Public Relations, Podcast

Evocati PR facilitated the 2026 Spud Sector Survey partnership between the National Potato Council and Spudman, revealing critical data on grower confidence, inflation pressures, and federal aid impact. Hear CEO Kam Quarles and Editor Melinda Waldrop discuss how this veteran-founded PR initiative is amplifying grower voices on Capitol Hill.

Read More →
Company, Squared Away, Client, Media Placement, Public Relations, Podcast
An Evening to Remember: PDS Optical Sponsors TAPS Gala
Company, Squared Away, Client, Public Relations, Client Relations, Leadership
An Evening to Remember: PDS Optical Sponsors TAPS Gala
Company, Squared Away, Client, Public Relations, Client Relations, Leadership

Discover how Evocati PR facilitated a transformative partnership between PDS Optical and the Tragedy Assistance Program for Survivors at the 2026 TAPS Honor Guard Gala. Learn how this collaboration is setting new standards in corporate social responsibility, supporting America’s military survivor community, and driving impactful change for veterans and their families.

Read More →
Company, Squared Away, Client, Public Relations, Client Relations, Leadership
The Power of Data-Driven PR: Inside the 2026 Spud Sector Survey
Company, Client, Media Placement, Media Relations, Public Relations, Opinion
The Power of Data-Driven PR: Inside the 2026 Spud Sector Survey
Company, Client, Media Placement, Media Relations, Public Relations, Opinion

Discover how Evocati PR transformed raw industry data into actionable insights for the National Potato Council, influencing policy and empowering the $100 billion U.S. potato supply chain. Learn how the 2026 Spud Sector Survey set a new standard for strategic PR, stakeholder engagement, and data-driven storytelling in American agriculture.

Read More →
Company, Client, Media Placement, Media Relations, Public Relations, Opinion
Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical
Company, Client, CITNF, Public Relations, Media Relations, Media Placement
Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical
Company, Client, CITNF, Public Relations, Media Relations, Media Placement

Discover how Evocati PR helped spotlight PDS Optical, a Louisville-based, Veteran-owned eyewear company, during Congressman Morgan McGarvey’s visit. Learn how strategic PR, media engagement, and purposeful storytelling showcased their innovation, commitment to Veterans, and role in Kentucky’s economy. See how we drive impact for businesses dedicated to social change and community leadership.

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Company, Client, CITNF, Public Relations, Media Relations, Media Placement
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

Read More →
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
You Scored a Media Mention, Now What?
Company, Media Relations, Squared Away
You Scored a Media Mention, Now What?
Company, Media Relations, Squared Away

Discover actionable strategies from Evocati PR to turn a single media mention into ongoing momentum. Learn how to amplify your coverage across social media, email, and your website, engage your audience, and repurpose content for deeper brand authority and sustained success.

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Company, Media Relations, Squared Away
The Power of Purpose-Driven PR
Squared Away, Public Relations, Company, Client
The Power of Purpose-Driven PR
Squared Away, Public Relations, Company, Client

Discover how Evocati PR empowers organizations to amplify the voices of underserved communities through purpose-driven public relations. Learn about our strategic approach to storytelling and how we help clients achieve their goals by increasing visibility and impact. Join us in making a difference today.

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Squared Away, Public Relations, Company, Client
Why Your PR Firm Should Be Part of Cause-Marketing and Corporate Partnership Decision-Making from the Start
Company, Squared Away, Public Relations, Marketing
Why Your PR Firm Should Be Part of Cause-Marketing and Corporate Partnership Decision-Making from the Start
Company, Squared Away, Public Relations, Marketing

Discover why integrating your PR team early in cause-marketing and corporate partnership planning is crucial. Evocati PR shares insights on how strategic storytelling, media engagement, and campaign optimization can elevate your initiatives, ensuring they resonate and achieve lasting impact

Read More →
Company, Squared Away, Public Relations, Marketing
Elevating Michigan's Potato Industry: A PR Success Story
Company, Client, Public Relations
Elevating Michigan's Potato Industry: A PR Success Story
Company, Client, Public Relations

Discover how Evocati PR's strategic campaign elevated Michigan's potato industry to national prominence. Learn how our expert storytelling and media strategy branded Michigan as the 'Potato Chip Capital of the U.S.' and achieved widespread media coverage, turning local recognition into a national success story.

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Company, Client, Public Relations
Three Innovative Ways to Feature Your Veteran Employees for Veterans Day
Company, Squared Away, Marketing, Public Relations, Partnerships
Three Innovative Ways to Feature Your Veteran Employees for Veterans Day
Company, Squared Away, Marketing, Public Relations, Partnerships

Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.

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Company, Squared Away, Marketing, Public Relations, Partnerships

Marketing & Branding

Squared Away
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

Read More →
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
Why Your PR Firm Should Be Part of Cause-Marketing and Corporate Partnership Decision-Making from the Start
Company, Squared Away, Public Relations, Marketing
Why Your PR Firm Should Be Part of Cause-Marketing and Corporate Partnership Decision-Making from the Start
Company, Squared Away, Public Relations, Marketing

Discover why integrating your PR team early in cause-marketing and corporate partnership planning is crucial. Evocati PR shares insights on how strategic storytelling, media engagement, and campaign optimization can elevate your initiatives, ensuring they resonate and achieve lasting impact

Read More →
Company, Squared Away, Public Relations, Marketing
Max Impact: How Nonprofits Can Optimize Website and Social Media Content
Company, Squared Away, Marketing
Max Impact: How Nonprofits Can Optimize Website and Social Media Content
Company, Squared Away, Marketing

Learn how nonprofit marketing professionals can optimize website and social media content to enhance visibility, engage with audiences, and amplify their mission. This comprehensive article provides actionable insights and strategies to elevate your nonprofit's digital presence and drive greater community impact.

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Company, Squared Away, Marketing
Best Practices for Marketing to the Military-Connected Community
Company, Squared Away, Marketing
Best Practices for Marketing to the Military-Connected Community
Company, Squared Away, Marketing

Learn how your business can authentically market to America's military-connected community, with a $1.2 trillion dollar purchasing power, thanks to Evocati PR's expert help. Discover the market size, common mistakes to avoid, and actionable strategies to engage this powerful audience that includes active-duty service members, veterans, and their loved ones.

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Company, Squared Away, Marketing
Three Innovative Ways to Feature Your Veteran Employees for Veterans Day
Company, Squared Away, Marketing, Public Relations, Partnerships
Three Innovative Ways to Feature Your Veteran Employees for Veterans Day
Company, Squared Away, Marketing, Public Relations, Partnerships

Discover three innovative strategies to highlight your veteran employees this Veterans Day. Learn from Barrett Y. Bogue, President & Founder of Evocati PR, as he shares his expertise in an exclusive PRNEWS article. Enhance your company’s reputation and foster appreciation with these effective public relations tips.

Read More →
Company, Squared Away, Marketing, Public Relations, Partnerships
Building Bridges to Agriculture: Skills Learned in the Military are a Great Fit for Farming Careers
Company, Squared Away, Partnerships, Marketing, Public Relations
Building Bridges to Agriculture: Skills Learned in the Military are a Great Fit for Farming Careers
Company, Squared Away, Partnerships, Marketing, Public Relations

Discover how the agriculture sector can attract more veterans into farming careers by leveraging their skills from military experience. Learn from Evocati PR's President & Founder on how to develop tailored communication strategies for veteran communities. Read the exclusive feature in The American Vegetable Grower Magazine.

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Company, Squared Away, Partnerships, Marketing, Public Relations
Five Essentials Every Small Business Should Know About Public Relations
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations
Five Essentials Every Small Business Should Know About Public Relations
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations

Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!

Read More →
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations
No Budget? No Problem: How to Boost Your Advertising on a Shoestring Budget
Squared Away, Company, Marketing
No Budget? No Problem: How to Boost Your Advertising on a Shoestring Budget
Squared Away, Company, Marketing

Unlock the secrets to effective, cost-free advertising strategies for small businesses. Learn how to leverage audience insights, social media, content marketing, and SEO to boost your brand without spending a dime.

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Squared Away, Company, Marketing
Stress-Relief: Implement These Best Practices for Event PR and Marketing
Company, Squared Away, Public Relations, Marketing, Branding
Stress-Relief: Implement These Best Practices for Event PR and Marketing
Company, Squared Away, Public Relations, Marketing, Branding

Event planning is stressful. We can't change that, but we can take a few steps in the right direction. Discover our top three tried and true techniques for successful event public relations and marketing with a case study from the record-breaking Potato Expo in Austin!

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Company, Squared Away, Public Relations, Marketing, Branding
Primed: Evocati PR Announces Evocatus Esports Team
Public Relations, Marketing, Company
Primed: Evocati PR Announces Evocatus Esports Team
Public Relations, Marketing, Company

Evocati PR has announced their professional esports team, the Evocatus Legionnaires. This unique team is focused on new-age gaming like the NES and N64. The stacked roster is still actively recruiting, read more to learn how to throw your hat in the ring. Learn how to get involved today.

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Public Relations, Marketing, Company

Leadership & Crisis Communication

Squared Away
An Evening to Remember: PDS Optical Sponsors TAPS Gala
Company, Squared Away, Client, Public Relations, Client Relations, Leadership
An Evening to Remember: PDS Optical Sponsors TAPS Gala
Company, Squared Away, Client, Public Relations, Client Relations, Leadership

Discover how Evocati PR facilitated a transformative partnership between PDS Optical and the Tragedy Assistance Program for Survivors at the 2026 TAPS Honor Guard Gala. Learn how this collaboration is setting new standards in corporate social responsibility, supporting America’s military survivor community, and driving impactful change for veterans and their families.

Read More →
Company, Squared Away, Client, Public Relations, Client Relations, Leadership
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast

Sean Loosen, CEO of PDS Optical, recently joined host Scott DeLuzio on the Drive On Podcast to discuss the vital role his company plays in veteran healthcare. Coordinated by the experts at Evocati PR, the interview explores the intersection of veteran entrepreneurship and the delivery of essential, earned benefits to the military-connected community.

Read More →
Squared Away, Client, CITNF, Leadership, Podcast
Securing the Future
Company, Squared Away, Client, Leadership
Securing the Future
Company, Squared Away, Client, Leadership

Discover how Evocati PR clients Team RWB and TAPS have secured over $10 million in capacity-building grants from Lilly Endowment. These transformative investments will strengthen support systems, modernize technology, and expand outreach for veterans and military families nationwide, ensuring lasting impact and growth for the organizations dedicated to serving those who have served.

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Company, Squared Away, Client, Leadership
Battle-Tested Business: First-Year Survival Guide for Veteran Entrepreneurs
Company, Squared Away, Leadership
Battle-Tested Business: First-Year Survival Guide for Veteran Entrepreneurs
Company, Squared Away, Leadership

The first year of business ownership is a crucible that tests even the most resilient leaders. For veterans transitioning from the military, success requires shifting from a "mission accomplishment" mindset to one that embraces experimentation and financial discipline. In this tactical guide, Evocati PR President & Founder Barrett Y. Bogue shares his personal "after-action report" on navigating Year 1. From mastering the cash-flow war to leveraging military discipline as an unfair advantage, discover the seven essential truths that separate survival from failure.

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Company, Squared Away, Leadership
From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran
Company, Squared Away, Podcast, Leadership
From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran
Company, Squared Away, Podcast, Leadership

Discover the inspiring journey of Barrett Y. Bogue, a U.S. Marine Corps veteran and founder of Evocati PR, as he shares valuable lessons in entrepreneurship on the Dogtags to Ownership podcast. Learn how military experience can be a powerful asset in business, the importance of embracing failure, and the value of peer support for veteran entrepreneurs.

Read More →
Company, Squared Away, Podcast, Leadership
Four Truths Every Veteran Entrepreneur Needs to Know
Company, Leadership, Squared Away, Opinion
Four Truths Every Veteran Entrepreneur Needs to Know
Company, Leadership, Squared Away, Opinion

Discover how your military experience can be your superpower in entrepreneurship. Learn why veterans excel in business, from risk management to economic impact, and how you can leverage these strengths to start your own successful venture with insights from Barrett Bogue, President and Founder at Evocati PR.

Read More →
Company, Leadership, Squared Away, Opinion
The Winning Edge
Company, Leadership, Squared Away, Opinion
The Winning Edge
Company, Leadership, Squared Away, Opinion

Learn how veteran entrepreneurs can apply the timeless principles of legendary football coach General Robert Neyland to build thriving businesses. Discover winning strategies for planning, execution, resilience, and more in this veteran's playbook for entrepreneurial success. Explore how Gen. Neyland's maxims translate into actionable steps for achieving your business goals.

Read More →
Company, Leadership, Squared Away, Opinion
Crisis Communication — Protect your Brand, Build Trust, Thrive
Company, Squared Away, Crisis Communication, Public Relations
Crisis Communication — Protect your Brand, Build Trust, Thrive
Company, Squared Away, Crisis Communication, Public Relations

Discover effective crisis communication strategies that safeguard your brand's reputation. Learn how to develop a comprehensive crisis plan, select the right spokespersons, and leverage digital media to maintain trust and navigate challenging times with confidence.

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Company, Squared Away, Crisis Communication, Public Relations
Calm in Chaos: Why You Should Train Your Entire Team in Crisis Communication
Company, Squared Away, Crisis Communication
Calm in Chaos: Why You Should Train Your Entire Team in Crisis Communication
Company, Squared Away, Crisis Communication

Explore why training your entire team in crisis communication is crucial for maintaining operations and protecting your business's reputation. Learn actionable steps and discover the transformative benefits of comprehensive team preparedness in handling crises efficiently.

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Company, Squared Away, Crisis Communication
Five Essentials Every Small Business Should Know About Public Relations
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations
Five Essentials Every Small Business Should Know About Public Relations
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations

Maximize your small business's potential with effective public relations strategies. Discover essential insights on building brand image, leveraging storytelling, and measuring campaign success, while learning from real-world PR success stories. Start engaging your audience today!

Read More →
Company, Squared Away, Public Relations, Marketing, Branding, Crisis Communication, Media Placement, Media Relations

Opinion

Squared Away
The Power of Data-Driven PR: Inside the 2026 Spud Sector Survey
Company, Client, Media Placement, Media Relations, Public Relations, Opinion
The Power of Data-Driven PR: Inside the 2026 Spud Sector Survey
Company, Client, Media Placement, Media Relations, Public Relations, Opinion

Discover how Evocati PR transformed raw industry data into actionable insights for the National Potato Council, influencing policy and empowering the $100 billion U.S. potato supply chain. Learn how the 2026 Spud Sector Survey set a new standard for strategic PR, stakeholder engagement, and data-driven storytelling in American agriculture.

Read More →
Company, Client, Media Placement, Media Relations, Public Relations, Opinion
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
Earned Media: Your AI Advantage
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement

Discover how Evocati PR leverages strategic earned media to secure third-party validation, amplify your message, and enhance your brand’s authority in an AI-driven world. Learn why credible media placements are essential for Generative Engine Optimization (GEO) and how purpose-driven PR can elevate your organization’s impact and trust.

Read More →
Company, Squared Away, Public Relations, Marketing, Opinion, Media Placement
Four Truths Every Veteran Entrepreneur Needs to Know
Company, Leadership, Squared Away, Opinion
Four Truths Every Veteran Entrepreneur Needs to Know
Company, Leadership, Squared Away, Opinion

Discover how your military experience can be your superpower in entrepreneurship. Learn why veterans excel in business, from risk management to economic impact, and how you can leverage these strengths to start your own successful venture with insights from Barrett Bogue, President and Founder at Evocati PR.

Read More →
Company, Leadership, Squared Away, Opinion
The Winning Edge
Company, Leadership, Squared Away, Opinion
The Winning Edge
Company, Leadership, Squared Away, Opinion

Learn how veteran entrepreneurs can apply the timeless principles of legendary football coach General Robert Neyland to build thriving businesses. Discover winning strategies for planning, execution, resilience, and more in this veteran's playbook for entrepreneurial success. Explore how Gen. Neyland's maxims translate into actionable steps for achieving your business goals.

Read More →
Company, Leadership, Squared Away, Opinion
The Wildcard
Squared Away, Company, Opinion
The Wildcard
Squared Away, Company, Opinion

We explore Elon Musk's potential role in reshaping the U.S. Department of Veterans Affairs (VA) with advanced technologies, efficiency-driven reforms, and sustainable solutions through the Department of Government Efficiency. Discover potential impacts on veterans' healthcare and services.

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Squared Away, Company, Opinion
Projecting the Trump Administration’s Impact on Veteran and Military Family Policy and the Nonprofit Community
Squared Away, Company, Opinion
Projecting the Trump Administration’s Impact on Veteran and Military Family Policy and the Nonprofit Community
Squared Away, Company, Opinion

Explore the anticipated changes in veteran healthcare, benefits, and support services under the incoming Trump Administration. Learn how these shifts could affect veteran nonprofits and the strategies for navigating this evolving landscape. Find out how Evocati PR can assist in ensuring your organization remains proactive and prepared.

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Squared Away, Company, Opinion
Peer Power: The One Thing Every Veteran Entrepreneur Needs to Be Successful
Company, Squared Away, Opinion, Leadership
Peer Power: The One Thing Every Veteran Entrepreneur Needs to Be Successful
Company, Squared Away, Opinion, Leadership

Explore the ultimate guide for veteran entrepreneurs seeking peer support groups. From Bunker Labs to Stanford Ignite Veterans, find the right community to boost your business growth and leadership skills based on our President & Founder’s experience. Unlock your full potential as a veteran entrepreneur.

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Company, Squared Away, Opinion, Leadership
Counting Down the Most Popular Articles of 2023
Company, Squared Away, Public Relations, Marketing, Opinion
Counting Down the Most Popular Articles of 2023
Company, Squared Away, Public Relations, Marketing, Opinion

At the conclusion of the year, we took inventory of what resonated with readers to build an editorial calendar for 2024. Here are top five most read articles you enjoyed in 2023.

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Company, Squared Away, Public Relations, Marketing, Opinion
What I Gained Participating in Bunker Labs
Leadership, Opinion, Company
What I Gained Participating in Bunker Labs
Leadership, Opinion, Company

In light of this gap, and in honor of National Veteran Small Business Week, I wanted to offer insight into my own journey through Bunker Labs' Veterans-In-Residence program to any veteran or spouse who wants to start a business or is interested in learning more about available support.

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Leadership, Opinion, Company
Going Woke: The Business Case for Embracing Socially Conscious Public Relations
Opinion, Leadership, Marketing, Public Relations, Company, Squared Away
Going Woke: The Business Case for Embracing Socially Conscious Public Relations
Opinion, Leadership, Marketing, Public Relations, Company, Squared Away

Wading into socially conscious waters invites critical challenges to your PR and marketing efforts. Therefore, it's important to understand the case for socially conscious marketing, why research is important, how it should align with your company's values, and how to combat potential backlash.

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Opinion, Leadership, Marketing, Public Relations, Company, Squared Away

Podcast Interviews

Squared Away
Bridging the Optimism Gap: Insights from the 2026 Spud Sector Survey
Company, Squared Away, Client, Media Placement, Public Relations, Podcast
Bridging the Optimism Gap: Insights from the 2026 Spud Sector Survey
Company, Squared Away, Client, Media Placement, Public Relations, Podcast

Evocati PR facilitated the 2026 Spud Sector Survey partnership between the National Potato Council and Spudman, revealing critical data on grower confidence, inflation pressures, and federal aid impact. Hear CEO Kam Quarles and Editor Melinda Waldrop discuss how this veteran-founded PR initiative is amplifying grower voices on Capitol Hill.

Read More →
Company, Squared Away, Client, Media Placement, Public Relations, Podcast
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast

Sean Loosen, CEO of PDS Optical, recently joined host Scott DeLuzio on the Drive On Podcast to discuss the vital role his company plays in veteran healthcare. Coordinated by the experts at Evocati PR, the interview explores the intersection of veteran entrepreneurship and the delivery of essential, earned benefits to the military-connected community.

Read More →
Squared Away, Client, CITNF, Leadership, Podcast
From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran
Company, Squared Away, Podcast, Leadership
From Dog Tags to Ownership: Lessons in Entrepreneurship from a Marine Veteran
Company, Squared Away, Podcast, Leadership

Discover the inspiring journey of Barrett Y. Bogue, a U.S. Marine Corps veteran and founder of Evocati PR, as he shares valuable lessons in entrepreneurship on the Dogtags to Ownership podcast. Learn how military experience can be a powerful asset in business, the importance of embracing failure, and the value of peer support for veteran entrepreneurs.

Read More →
Company, Squared Away, Podcast, Leadership
From Service to Storytelling: Barrett Bogue's Journey to Mission-Driven PR
Company, Squared Away, Podcast
From Service to Storytelling: Barrett Bogue's Journey to Mission-Driven PR
Company, Squared Away, Podcast

Discover how Barrett Y. Bogue, President & Founder of Evocati PR, translates military discipline into strategic communication. In this Oscar Mike Radio interview, learn about Evocati PR's dedication to amplifying veteran voices and fostering authentic storytelling. Explore the strategic edge of public relations and the importance of building trust through genuine connections.

Read More →
Company, Squared Away, Podcast
From U.S. Marine to PR Innovator: Barrett Y. Bogue's Journey to Empowering Underserved Communities
Company, Squared Away, Media Placement, Podcast
From U.S. Marine to PR Innovator: Barrett Y. Bogue's Journey to Empowering Underserved Communities
Company, Squared Away, Media Placement, Podcast

Discover the inspiring journey of Barrett Y. Bogue, founder of Evocati PR, as he transitions from the U.S. Marine Corps to leading a micro-PR firm. Learn about his commitment to representing underserved communities, the importance of transparency in PR, and the role of peer support in entrepreneurial success.

Read More →
Company, Squared Away, Media Placement, Podcast
Empowering Transition: Journey from Marine to Founder of Evocati PR - A Tale of Veteran Entrepreneurship
Podcast, Leadership
Empowering Transition: Journey from Marine to Founder of Evocati PR - A Tale of Veteran Entrepreneurship
Podcast, Leadership

In this interview with Brock Briggs, Evocati PR President & Founder Barrett Y. Bogue discusses his journey transitioning from the U.S. Marine Corps to founding the firm including key observations on how military service members should view their transition, how federal education benefit programs have grown, and more.

Read More →
Podcast, Leadership
Founder Helps Businesses Grow Their Investment: An Exclusive Podcast with Barrett Y. Bogue
Podcast, Leadership
Founder Helps Businesses Grow Their Investment: An Exclusive Podcast with Barrett Y. Bogue
Podcast, Leadership

In this interview with Gresham Harkless Jr., Evocati PR President & Founder Barrett Y. Bogue discusses his journey founding the company along with the wisdom he’s gained as an entrepreneur others should know.

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Podcast, Leadership
From Combat to College: Evocati PR's Barrett Y. Bogue on Navigating Transitions and Maximizing Military Skills in the Workplace
Podcast, Leadership
From Combat to College: Evocati PR's Barrett Y. Bogue on Navigating Transitions and Maximizing Military Skills in the Workplace
Podcast, Leadership

Listen to an enlightening podcast interview with Evocati PR's President & Founder, Barrett Y. Bogue. Learn about his transformative journey from serving in Iraq to returning to college and how transitioning service members can leverage their military skills in the workplace.

Read More →
Podcast, Leadership

Client in the News!

Squared Away
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast
From Infantry Officer to CEO: Sean Loosen Shares How PDS Optical Empowers Veterans to See Clearly
Squared Away, Client, CITNF, Leadership, Podcast

Sean Loosen, CEO of PDS Optical, recently joined host Scott DeLuzio on the Drive On Podcast to discuss the vital role his company plays in veteran healthcare. Coordinated by the experts at Evocati PR, the interview explores the intersection of veteran entrepreneurship and the delivery of essential, earned benefits to the military-connected community.

Read More →
Squared Away, Client, CITNF, Leadership, Podcast
Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical
Company, Client, CITNF, Public Relations, Media Relations, Media Placement
Louisville’s Eyewear Manufacturing Powerhouse: Congressman Morgan McGarvey Spotlights PDS Optical
Company, Client, CITNF, Public Relations, Media Relations, Media Placement

Discover how Evocati PR helped spotlight PDS Optical, a Louisville-based, Veteran-owned eyewear company, during Congressman Morgan McGarvey’s visit. Learn how strategic PR, media engagement, and purposeful storytelling showcased their innovation, commitment to Veterans, and role in Kentucky’s economy. See how we drive impact for businesses dedicated to social change and community leadership.

Read More →
Company, Client, CITNF, Public Relations, Media Relations, Media Placement
From Sidelined to Center Stage: How the Potato Reclaimed Its Spot in America’s Dietary Guidelines
Company, Client, CITNF
From Sidelined to Center Stage: How the Potato Reclaimed Its Spot in America’s Dietary Guidelines
Company, Client, CITNF

Discover how fact-based advocacy and strategic communication by Evocati PR and the National Potato Council transformed the potato’s reputation, securing its spot as a nutritional staple in the 2025-2030 Dietary Guidelines for Americans. Learn how science, storytelling, and relentless PR efforts turned the tide for America’s favorite vegetable and set a new standard for impactful public relations.

Read More →
Company, Client, CITNF
Team RWB's 9/11 Memorial Stair Climb Featured on WNBC and More, Thanks to Evocati PR
Company, Client, Squared Away, CITNF
Team RWB's 9/11 Memorial Stair Climb Featured on WNBC and More, Thanks to Evocati PR
Company, Client, Squared Away, CITNF

Discover how Evocati PR amplified Team RWB’s 9/11 Memorial Stair Climb, earning features on WNBC, Yahoo! News, and more. This powerful event honors 9/11 heroes and first responders, uniting communities nationwide through remembrance and service. Learn how purpose-driven PR elevates meaningful causes and drives national attention to veteran wellness initiatives.

Read More →
Company, Client, Squared Away, CITNF
Elevating Veteran Wellness
Company, Squared Away, Client, CITNF
Elevating Veteran Wellness
Company, Squared Away, Client, CITNF

Discover how Evocati PR and Team RWB are driving measurable improvements in veteran health through innovative community-based programs. Learn about the groundbreaking study showcasing significant gains in physical and mental wellness, the power of data-driven public relations, and the impact of strategic media outreach on amplifying vital research and empowering underserved communities.

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Company, Squared Away, Client, CITNF
Team RWB Leader Spotlights Veteran Wellness in Stars and Stripes
Company, Client, CITNF
Team RWB Leader Spotlights Veteran Wellness in Stars and Stripes
Company, Client, CITNF

Discover how Team RWB, supported by Evocati PR, is championing holistic health for veterans in a featured Stars and Stripes op-ed. Deputy Director J.J. Pinter explores the role of physical activity in boosting mental well-being and resilience among military-connected individuals, addressing rising health challenges and advocating for lifestyle-driven solutions that empower the veteran community.

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Company, Client, CITNF
PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR
Squared Away, Company, Client, CITNF
PDS Optical's Sean Loosen Featured on DogTags to Ownership, Thanks to Evocati PR
Squared Away, Company, Client, CITNF

Discover how PDS Optical’s CEO, Sean Loosen, a U.S. Army veteran, is transforming the optical industry through leadership and innovation. Featured on the DogTags to Ownership podcast, Loosen discusses his transition from military service to business success, highlighting the value of veteran-led entrepreneurship. Learn how Evocati PR amplifies the voices of military-connected leaders and supports impactful growth in specialized industries.

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Squared Away, Company, Client, CITNF
Soldiers' Angels Launches Monthly Food Distribution for DC Military Community, Thanks to Evocati PR
Company, CITNF, Client, Squared Away
Soldiers' Angels Launches Monthly Food Distribution for DC Military Community, Thanks to Evocati PR
Company, CITNF, Client, Squared Away

Discover how Evocati PR elevated Soldiers' Angels' mission to combat food insecurity among Washington, D.C.'s military and veteran community. Through strategic media relations, Soldiers' Angels' monthly food distribution program was featured by Stars and Stripes, ABC 7 DC, and NBC 4 DC, highlighting their impactful support for service members and their families. Learn how effective public relations can amplify your organization's reach and drive meaningful change.

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Company, CITNF, Client, Squared Away
Northwest Rally Association Revs Up on Oscar Mike Radio, Thanks to Evocati PR
Squared Away, Client, Company, CITNF, Media Placement
Northwest Rally Association Revs Up on Oscar Mike Radio, Thanks to Evocati PR
Squared Away, Client, Company, CITNF, Media Placement

Discover how the Northwest Rally Association, with the help of Evocati PR, captivated audiences on Oscar Mike Radio. Dive into the world of rallycross, a sport celebrated for its inclusivity and community spirit, especially among veterans. Learn how this dynamic discussion highlights the sport's accessibility and the strong bonds it fosters, making it a perfect fit for motorsport enthusiasts and military veterans alike.

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Squared Away, Client, Company, CITNF, Media Placement
Team Read, White, & Blue Appears on Fox News LIVE Thanks to Evocati PR
Company, Squared Away, Client, CITNF
Team Read, White, & Blue Appears on Fox News LIVE Thanks to Evocati PR
Company, Squared Away, Client, CITNF

Discover how Evocati PR helped Team Red, White & Blue share their inspiring mission on Fox News LIVE. Learn about their 3,000-mile relay promoting veteran health and wellness, and how your business can achieve national impact with 'PR with a Purpose.'

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Company, Squared Away, Client, CITNF

The appearance of U.S. Department of Defense visual information does not imply or constitute DOD endorsement.