You Scored a Media Mention, Now What?
Turn a Mention into Momentum with these Easy Steps
Turning a Mention into Momentum
Securing a media mention, whether it's a feature in a major publication or an appearance on a prominent podcast, marks a significant PR victory. But the real work begins after the cameras stop rolling and the article goes live.
At Evocati PR, we empower our clients to maximize these opportunities, transforming a single media hit into sustained momentum for their mission. How can your business do the same?
Here are the essential steps to take once you've landed that media hit you've worked so hard for, ensuring your message reaches the widest possible audience and generates lasting impact.
1. Share to Social Media Immediately
Remember this maxim: If it's not on social media, it never happened. This holds true in today's digital landscape. As soon as your media mention goes live, share the article or broadcast feature across all your company's social media marketing channels. Tag the reporter and the media outlet, thanking them for their coverage.
This simple act acknowledges their work and helps expand your reach to their followers. For example, when Northwest Rally Association (NWRA) appeared on Oscar Mike Radio, they shared the link and tagged Oscar Mike Radio, showcasing their gratitude and the exciting discussion about rallycross.
2. Promote Event Involvement with Visuals
If your media mention stemmed from an event, don't just share the article; share the experience. Post pictures and videos of the event, showcasing your active involvement. Highlight what was accomplished and express gratitude to the organizers.
This visual storytelling reinforces your presence and impact, making the media mention more tangible and relatable for your audience. For instance, when Soldiers' Angels was featured by VA for their food distribution efforts, sharing photos of volunteers in action amplified the story's impact.
READ MORE: Showcase: Your Complete Guide to Maximizing PR at Events | Evocati PR
Volunteers with Soldiers’ Angels participate in the Washington, D.C. Military & Veteran Food Distribution program. (Source: Soldiers’ Angels)
3. Leverage Email Marketing with a Special Edition
Your email list represents a highly engaged audience eager to hear your news. Create a special edition of your newsletter dedicated to highlighting the media mention. Include a direct link to the article or broadcast and a brief, compelling summary of what was discussed or featured.
4. Update Your Website's Press or News Section
Your website serves as your digital home base. Add the media mention to your website’s press or news section. Include a concise summary (300 words or less) detailing the discussion or featuring an excerpt from the article. If the media mention was a press release you issued, post the entire release to your website.
This creates a valuable archive of your media successes and provides an easily accessible resource for future partners and stakeholders. For example, MilitaryConnected.org added their partnership announcement with First Advantage to their news section, detailing how it helps employers become Military-Ready.
5. Engage Your Audience and Create a Hashtag
Inspire your followers to become advocates for your news. Encourage them to share the media mention on their social media platforms. Create a unique hashtag for the event or news story to track engagement and build a cohesive conversation around your success. This organic amplification extends your reach beyond your immediate network. Plus, you'll likely gain new followers!
6. Repurpose Content for Deeper Engagement
A media mention provides a wealth of material for new content. Repurpose the core message into a blog post, a detailed case study, or even a series of social media graphics. Use direct quotes and key insights from the article or broadcast to add value to your repurposed content, demonstrating your expertise and continuing the conversation.
LEARN MORE: Five Essentials Every Small Business Should Know About Public Relations | Evocati PR
For instance, we often leverage podcast appearances by our President & Founder, Barrett Y. Bogue, into insightful blog posts that delve deeper into topics like veteran entrepreneurship or purpose-driven PR.
You Got This
By following these strategic steps, you can transform a single media mention into a powerful, multi-channel PR initiative.
This approach not only amplifies your message but solidifies your brand's authority and fosters deeper connections with your audience, paving the way for continued success.
Are you ready to turn your media wins into lasting impact? Contact Evocati PR today to discover how our purpose-driven strategies can help your organization maximize every media opportunity and tell your story effectively.
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