The Power of Purpose-Driven PR
Why Partner with Evocati PR to Amplify Underserved Communities
“Purpose-driven public relations is about more than visibility—it’s about creating meaningful connections that drive real impact. We take a holistic approach, recognizing that organizations and their communities are deeply interconnected.”
Introduction
In today's landscape, public relations is more than just media placements; it's a powerful tool for driving impact and fostering meaningful connections. At Evocati PR, we specialize in purpose-driven PR, empowering organizations to amplify the voices of underserved communities and achieve their strategic goals.
My journey to founding Evocati PR was fueled by a passion for service and a recognition of the transformative power of storytelling.
LISTEN NOW: From Service to Storytelling: Barrett Bogue's Mission-Driven PR Journey — Evocati PR
As a U.S. Marine Corps veteran and entrepreneur, I witnessed firsthand the unique challenges and opportunities in representing those whose stories often go unheard. This experience shaped our firm's commitment to working with clients who share our values and are dedicated to making a difference. We believe every underserved community has a story to tell and we're the best team to tell it. Here’s why.
Why Your Company Needs ‘PR with a Purpose’
What do we mean by "underserved" or "underrepresented"? These are communities that lack visibility, resources, and/or a strong voice in the marketplace. They possess valuable stories and perspectives that deserve to be shared, and we partner with organizations to make that happen.
Our experience began with a focus on the military-connected community, recognizing the specific needs and nuances of marketing to this audience.
As we've detailed in our "Best Practices for Marketing to the Military-Connected Community" article, authentic messaging and an understanding of military culture are crucial for effective communication.
However, we've expanded our reach to serve a diverse range of clients, including nonprofits, government contractors, and organizations in the agriculture sector. For example, our work with the Michigan potato industry demonstrates the power of strategic PR to elevate an entire sector and connect it with broader audiences.
This expansion underscores our belief that PR should be integrated into the core decision-making process of any organization, especially when it comes to cause marketing and corporate partnerships.
As we've emphasized, a PR firm's strategic insight is invaluable from the outset to ensure that these initiatives are communicated effectively and resonate with the intended audiences.
Purpose-driven public relations is about more than visibility—it’s about creating meaningful connections that drive real impact. At Evocati PR, we take a holistic approach, recognizing that organizations and their communities are deeply interconnected.
Our mission is to amplify voices that are often overlooked by traditional PR, ensuring that companies dedicated to social change, community engagement, and purposeful leadership stand at the forefront of their industries. By delivering values-based, high-quality PR strategies, we help clients not just share their story, but shape conversations that matter.
Businesses that want to make a difference need more than conventional marketing and PR—they need an approach that turns their mission into a movement.
The Challenges We Address
Barrett Y. Bogue, President & Founder at Evocati PR, volunteering at a Soldiers’ Angels Military & Veteran Food Distribution. (Source: Soldiers’ Angels)
Organizations supporting underserved communities often face unique communication challenges. We help them overcome these obstacles to achieve greater impact:
Connecting with target audiences: Many organizations struggle to craft compelling narratives that truly resonate with the communities they serve. This can lead to a disconnect, hindering engagement and the ability to build strong relationships. We specialize in developing authentic messaging that bridges this gap.
Increasing visibility and impact: A lack of visibility can prevent organizations from reaching the people who need their services the most. We amplify our clients' messages to ensure their vital work is seen and heard, increasing their overall impact.
Achieving strategic objectives: Ultimately, effective PR should align with an organization's broader goals. We work closely with our clients to develop and execute PR strategies that contribute to their success and growth. This often involves highlighting the positive impact they have on underserved communities, as demonstrated in our work with organizations addressing veteran food insecurity.
READ MORE: Client Success | Executing a National Media Campaign for a Leading HBCU — Evocati PR
By focusing on these core challenges and providing strategic solutions, we empower organizations to create lasting change and build a better future by amplifying the voices that matter most.
If you're interested in learning more about PR with a Purpose and how it can lift your company to success, contact us today to get started.
Discover More Ways to PR…
