Partnering to Empower Veterans Through Health and Community
Team RWB and VA Feature 'Warrior Wellness Challenge'
Saddle Up with Team RWB
The Department of Veterans Affairs (VA) and Evocati PR client Team RWB announced a new initiative to promote veteran health and wellness.
The partnership, announced with the Secretary of Veterans Affairs and Team RWB members, focuses on the "Warrior Wellness Challenge," a new 30-day fitness program designed to combat veteran isolation and improve physical and mental health.
JOIN THE CHALLENGE: Warrior Wellness Challenge — Team Red, White & Blue
This announcement highlights the powerful impact of strategic PR in connecting clients with key government partners to amplify their mission, which has already been featured by local news in Texas.
Got in a little bit of PT last week on the National Mall alongside @TeamRWB, @TMFoundation and @IndyFund! pic.twitter.com/nxI1ucF79e
— VA Secretary Doug Collins (@SecVetAffairs) September 2, 2025
About The Challenge
The Warrior Wellness Challenge is a free, month-long fitness program hosted on the Team RWB app. Kicking off September 1st, the challenge includes an initial assessment, daily workouts for all fitness levels, and a final retest to measure participants' progress.
The program is a direct response to the health crisis veterans often face after military service, providing a proactive and community-driven approach to well-being.
DISCOVER MORE: Elevating Veteran Wellness: Evocati PR and Team RWB Reveal Transformative Health Study Results — Evocati PR
This new challenge furthers Team RWB and VA's shared goal of giving veterans a new mission and a sense of purpose through fitness and community.
Evocati PR is proud to continue supporting Team RWB's mission, as we have done in previous national media campaigns that showcased their commitment to veteran health and wellness. This includes their world record-setting Old Glory Ultra Relay, which we helped secure national media coverage for with Stars and Stripes and Fox News.
Watch how El Paso veterans are taking advantage of the Warrior Wellness Challenge.
Team RWB is teaming up for a month-long fitness challenge. See how El Paso veterans are kicking it off with energy and purpose.
At Evocati PR, we believe in "PR with a Purpose," a philosophy that drives us to support organizations dedicated to making a tangible impact. This partnership with VA is a powerful example of how strategic communications can transform a client's mission into a movement, building a healthier and more connected future for our nation's heroes.
We're honored to play a part in elevating Team RWB's voice and empowering their vital work. If you're business is seeking the same impact with federal stakeholders, contact us today.
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