The 2025 Mission Brief
We didn't just secure media hits; we amplified purpose. A tactical look at 9,000+ mentions, 4 billion+ reach, and the clients we helped solve high-stakes challenges.
“Evocati PR doesn’t just manage reputations—we solve high-stakes organizational challenges. In 2025, we showcased our superpower as a firm, acting as a strategic backbone that operates with the precision of a military unit.”
Introduction
At Evocati Public Relations (EPR), we didn't just secure media hits; we amplified our clients’ purpose. Join us as we dive into a year of significant impact, big numbers, and even bigger wins for our clients.
The year kicked off with a major boost, welcoming our first Account Executive, Tory Hyde, to the team! Our commitment to helping clients make a significant impact has never been stronger.
Top Media Channels
Where did our news break? Our clients found their voice across diverse media channels, including:
Military and veteran publications
Podcast and radio broadcasts
Local TV broadcasts
National TV broadcasts
Top Earned Media Hits
Members of Team RWB get ready to appear on FOX NEWS LIVE. (Source Evocati PR)
These four placements topped our charts getting our clients' stories in front of the biggest audiences:
Fox News Network Interviews Team Red, White & Blue After Their Triumphant Completion of the Old Glory Ultra Relay
Politico Features the National Potato Council as a Leading Voice in Securing More Support for America’s Growers
Stars & Stripes Features Tragedy Assistance Program for Survivors Helping Families Navigate Grief
WHAS 11 (ABC) Good Day LIVE in Louisville, Kentucky, Highlights PDS Optical’s Mission to Support Veterans Through Manufacturing Quality Eyewear
A Strategic Backbone
Evocati PR doesn't just manage reputations—we solve high-stakes organizational challenges. In 2025, we showcased our superpower as a firm, acting as a strategic backbone that operates with the precision of a military unit.
A traditional PR firm would simply distribute press releases, coordinate interviews, and track media metrics. At Evocati PR, we operate as a problem-solving company disguised as a PR firm. We call this PR with a Purpose and here’s what it looks like in action.
Reinventing Advocacy: Validating Team RWB’s Impact on Veteran Health and Wellness
Michael “Sully” Sullivan, Executive Director at Team RWB, participates in a group workout. (Source: Team RWB)
Team RWB needed to validate the impact of its programs and its "Enriched Life Scale" (ELS) through a six-month study to secure future funding and legitimacy as a leading Veteran Service Organization (VSO).
Evocati PR’s Approach:
Beyond the Pitch: A traditional firm would stand by for the final report; we embedded ourselves in the creation of the report to expand the exact metrics that move the needle for policymakers.
Bridging the Gap: We translated complex scientific jargon into a results-driven narrative that national media outlets could immediately digest.
The Results:
National Validation: Secured 7.83 million in total reach.
Measurable ROI: Successfully validated the organization and ELS, positioning the client to influence national policy changes regarding veteran health and wellness.
Launching a 3,000-Mile Movement from the Ground Up
Team RWB kicks-off its Old Glory Ultra Relay in 2025. (Source: Team RWB)
Launching the inaugural Old Glory Ultra Relay required generating national momentum and meeting a $1 million fundraising goal. So, how did we do it?
Evocati PR’s Approach:
Tactical Execution: A traditional firm might focus on a single national "moment." We executed a 3,000-mile tactical campaign, identifying and pitching outlets in more than 20 unique markets along the route.
Force Multiplication: We didn't just book interviews; we conducted formal media training for participants to ensure every spokesperson was a confident, high-quality brand ambassador.
The Results:
Unprecedented Exposure: Generated 389 unique media mentions with a total potential reach of 905 million.
Mission Accomplished: In tandem with massive media exposure, Team RWB’s Old Glory Ultra Relay surpassed its $1 million fundraising goal.
Breaking Through the Noise: How Soldiers’ Angels Entered New Markets
Amy Palmer, President & CEO at Soldiers’ Angels, interviews with media during the launch of their Military & Veteran Food Distribution in Washington, D.C. (Source: Evocati PR)
In 2024, Soldiers’ Angels was the largest food provider exclusively to veterans in the country. They entered 2025 with a major goal: to extend their services into new areas and serve as many veterans as possible.
Evocati PR’s Approach:
D.C. Military and Veteran Food Distribution: Utilizing our connections in the local media and military space, the inaugural Washington, D.C. Military and Veteran Food Distribution made its mark in the media.
The food drive generated six total media mentions with an audience reach of 20,346,527.
Charlotte Food Pantry: We didn't just announce the new veteran food pantry; we established a local resource. Our team secured two local TV stations (WJZY and WCNC) to attend the launch, delivering the human impact stories necessary to motivate donor, volunteer, and attendee action.
The food pantry generated 14 total media mentions with an audience reach of 97,332,316.
Our Superpower: While others treat media as the end result, we treat it as the means to solve organizational goals. Between the two events, our efforts secured 20 total mentions and an audience reach of 117 million, validating the power of earned media over advertising for our client.
Cultivating Parity: How Evocati PR and NPC Championed Specialty Crop Aid
Members of the National Potato Council participate in an Eye on Potatoes podcast recording at Potato Expo. (Source: NPC)
While a $12 billion federal aid package was introduced to combat trade disruptions and rising input costs, the initial allocation favored row crops by an 11-to-1 margin—leaving $1 billion for the rest of agriculture, including the specialty crop sector.
Evocati PR operated as the strategic engine for the National Potato Council (NPC), ensuring that specialty crops weren't treated as an afterthought. We transformed this complex policy debate into a national conversation.
Evocati PR’s Approach:
We knew that silence was a strategy for defeat. Working with NPC, we executed a rapid-response campaign to bridge the gap for additional funding for specialty crops.
Defining the Crisis: We worked with NPC leaders to highlight that while row crops have government-backed safety nets and futures markets, specialty crop growers, like potato farmers, operate without those same protections, while facing input cost spikes, such as labor costs, seeing an up to 50% increase.
Market Penetration through Advocacy: We coordinated with the Congressional Specialty Crop Caucus to publicize a bipartisan letter signed by over 100 members demanding equitable relief.
The Results:
National Narrative Control: Our efforts secured 84 mentions and a reach of 320 million in just one month, and made the economic aid disparity a focal point for USDA and Congress.
Advocating for Student Veterans: The GI Bill Crisis Campaign
Mark Szymanksi, CEO at Evocati PR, and Cheryl Endres, Senior Communications Consultant, pose for a photo during TAPS Good Grief Camp in Washington, D.C. (Source: Evocati PR)
In late 2025, a severe VA technology failure—compounded by the government shutdown—left up to 75,000 military survivors and dependents without their expected Chapter 35 GI Bill education payments. This was disastrous for these families, a threat to their housing, education, and financial stability.
Evocati PR’s Approach:
Direct Access & Advocacy: We moderated a high-stakes virtual media roundtable that provided reporters with exclusive access to policy experts and firsthand accounts from impacted survivors.
National Narrative Control: While the VA initially cited the shutdown as the cause, we helped TAPS clarify to the public that the technology failure actually began in August, well before the lapse in funding, refuting VA’s attempt to shift blame.
The Results: The roundtable secured seven media attendees, leading to 21 total mentions and a total reach of more than 44 million. The VA rapidly turned around payments and aid for the affected survivors following the media storm.
By amplifying the voices of those affected, we turned a bureaucratic failure into a national call for transparency and long-term safeguards for the military-connected community.
Evocati PR’s 2025 Stats
Tory Hyde (center), Account Executive at Evocati PR, poses for a photo with the executive leadership team from PDS Optical during their visit in Washington, D.C. to support Honor Flight. (Source: Evocati PR)
The numbers speak for themselves. This is the magnitude of the impact we generated together:
9,000+ Total Media Mentions
4,000,000,000+ Total Estimated Reach
48+ Years of PR Experience
2,000,000+ People Impacted by our Clients
We are so proud of all that we have accomplished alongside our wonderful clients in 2025. We can't wait to see what next year brings!
Want PR with a Purpose?
Schedule a free discovery call with our team and learn how Evocati PR can help your organization reach your goals and make an impact!
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