Movement is My Medicine: Team RWB Featured by ESPN
West Point Graduate Zach Polega's Emotional Story of Resilience and Service Highlighted on a National Stage
“Movement is my medicine. That’s why I’m so committed to it. It’s a lifestyle. It puts me on stable ground.”
Introduction
Team Red, White & Blue (Team RWB) member Major Zach Polega (Ret.) was recently featured in a powerful segment on ESPN as part of the network's Veterans Day coverage.
Evocati PR worked with the ESPN production team to organize and facilitate the feature, ensuring Team RWB's mission was presented on a national platform. This placement showcases Team RWB’s commitment to enriching the lives of America’s veterans by connecting them to their community through physical and social activity.
Movement is My Medicine
The ESPN feature centers on Polega’s experience honoring his "Alive Day" — the anniversary of an event where his life was nearly lost. A West Point graduate and former member of the Second Ranger Battalion, Polega was severely injured in Afghanistan on November 8, 2018.
Polega, who retired from the U.S. Army in 2014, has since dedicated his life to fitness and wellness. He was quoted in the segment stating, “movement is my medicine,” a compelling maxim to ensure he stays grounded and prioritizes his health and wellbeing.
The feature showcased Polega commemorating his Alive Day with a community workout at Evolution Athletics in Pinehurst, North Carolina. The workouts allow him to celebrate life and his ability to move, while also paying tribute to those who paid the ultimate sacrifice.
The segment also highlighted Team RWB's record-setting coast-to-coast relay, the Old Glory Ultra Relay, in May, where a team of 12 U.S. military veterans ran over 3,000 miles, carrying a single battle-flown American flag. Polega was an integral member of the team, which was recognized for setting a world record and raising over a million dollars for veterans' health and wellness programs at Team RWB.
READ MORE: Team RWB's Record-Breaking Relay: A Journey of Veteran Wellness and Resilience — Evocati PR
Driving Awareness and Support
Zach Polega kicks-off Team RWB’s Old Glory Ultra Relay in San Diego, CA. (Source: Team RWB)
This high-profile coverage on ESPN, which actively sought out Team RWB to inform its viewers of their great work, provides a powerful platform to amplify Team RWB’s critical mission.
By strategically organizing media appearances and coordinating with major outlets, Evocati PR ensures the narratives of purpose-driven organizations resonate with a national audience, driving awareness and support.
We are dedicated to empowering organizations like Team RWB through purpose-driven public relations, ensuring their vital stories of service, resilience, and community impact are told effectively and professionally managed. If you'd like the same for your business or brand, set up a free discovery call today.
How Our Clients Impact the Community…
