President & Founder
Barrett is the President and Founder of Evocati LLC and a leading voice in supporting America's military-connected community. As a business consultant, he is renowned for his strategic thinking, excellent analytical skills, and unwavering commitment towards helping clients redefine and surpass organizational goals.
Barrett has a proven record of delivering successful campaigns and improving business performance by bridging cross-functional and disparate operations including event management, public relations, research, and marketing.
For over a decade, and with increasing organizational responsibility in the federal and nonprofit sectors, he’s dedicated his career towards improving the outcomes of non-traditional students in higher education, building nationally recognized programs and brands, and improving federal and state policies.
He successfully executed public campaigns promoting the largest expansion of education benefits for veterans since World War II. He helped implement and advertise the Post-9/11 GI Bill, now the most widely used Department of Veterans Affairs (VA) education benefit, during his tenure.
He’s directed more than 15 national public relations and marketing campaigns with cross-functional and multi-agency teams including VA’s Post-9/11 GI Bill national integrated marketing campaign from 2009 – 2011, which increased program participation from 300,000 to over 2,000,000 people in five years.
Other notable high-profile campaigns include a nationwide 70th anniversary celebration of the GI Bill in 2014, and Student Veterans of America’s (SVA) annual national conference in 2017 and 2018. He created one of the first Facebook pages in VA history, the first NASCAR race and car sponsorship, first email marketing campaign, and first Google advertising campaign for VA. For his work he was awarded the Advancements in the Customer Experience Award for the Social Experience by Oracle.
In 2012, he led a multi-agency team with representatives from VA, the Department of Defense, and Department of Education (ED) to implement President Obama’s Principles of Excellence for Institutions of Higher Education. Establishing a set of common standards and best practices for schools to support veterans, today there are over 2,000 schools that follow the Principles of Excellence.
A champion for protecting our nation’s warriors, he successfully trademarked “GI Bill” and built the enforcement process at VA. In 2016, and in his role as Assistant Director for GI Bill Oversight and Outreach, he served on VA and ED’s For-Profit Joint Task Force designed to coordinate cross-agency enforcement action against bad actors in higher education.
From 2008 to 2016 he served as the Designated Federal Officer for VA’s Advisory Committee on Education, a statutory committee that provides advice to the Secretary of Veterans Affairs on the administration of education and training programs for veterans and their families.
In 2016, he joined SVA as the Vice President for Public Relations and Chapter Engagement. In 2017, he co-authored the National Veteran Education Success Tracker, a peer-reviewed report on the academic outcomes of nearly 900,000 student veterans using the GI Bill, which transformed the country’s prevailing narrative around veterans in higher education.
During his tenure he established over 160 new chapters including at schools that never had one like George Mason University, hosted over 150 chapter consultation sessions, graduated nearly 200 chapter leaders through a completely revamped and improved Leadership Institute, hosted a season of Chapter Leader Academy training for over 500 chapters, and executed the most profitable and attended NatCon in a decade.
A tireless advocate, he led the grassroots campaign at SVA to pass the Forever GI Bill. A truly bipartisan achievement that made the GI Bill a lifetime education benefit; something never achieved in its nearly 75-year history.
A thought-leader and expert in policy formulation, he’s published original research and pieces on state policy, higher education legislation, and employment. Barrett has been widely quoted in media including the Tennessean, Military Times, Stars & Stripes, TIME, the Atlantic, Task & Purpose, and The Hill.
Barrett served six years in the U.S. Marine Corps Reserve and was deployed in support of Operation Iraqi Freedom II where he earned a Combat Action Ribbon and Meritorious Mast for effectively leading his team under enemy fire. He was the Lima Company Marine of the Year in 2003.
He founded Evocati with a mission to help business and nonprofits realize their potential in the military-connected community. Barrett is a former Presidential Management Fellow and lives with his wife and daughter in Burke, Virginia.