MEETING AN URGENT NEED FOR A NEW & INNOVATIVE PR FIRM
Brief
Soldiers’ Angels partnered with Evocati PR after their previous firm closed due to the COVID-19 pandemic which has yielded positive national, local, and regional coverage + historic fundraising amounts to support their programs.
Challenge
After their previous firm abruptly closed due to the COVID-19 pandemic, Soldiers’ Angels had an urgent need for a communications partner to raise awareness about the organization and their programs with the end goal of raising support and increasing fundraising efforts in order to further the goals and mission of the organization.
Strategy
Evocati PR successfully completed an RFP and was selected to serve as the Agency of Record in support of Soldiers’ Angels beginning in 2021. Our service includes strategic communication and marketing of their mission to the military-connected community, volunteers, and stakeholders., message development, ad campaigns, and content design.
Results
Evocati PR generated 1.5 billion impressions across traditional, broadcast, and social media channels in 2021, including publications like Yahoo News, BuzzFeed, and the Associated Press. Evocati PR also placed senior executive leadership for media interviews in national and local outlets including Fox & Friends First, WFMY News (CBS), and KENS 5 (CBS). Evocati PR placed op-ed by senior executive leadership in Stars & Stripes. Evocati PR also successfully responded to an urgent fundraising and PR need in response to the U.S. withdrawal of Afghanistan. This included assisting with evacuation support for refugees, coalition building through facilitating a partnership with Welcome.US, and internal and external marketing to raise funds in less than two weeks. Donations totaled $84K and in-kind donations raised were $40K—the Afghanistan Support campaign was the highest grossing online fundraiser in Soldiers’ Angels history.
Results Highlights
1.5 Billion Impressions in 2021
Featured in Yahoo News & BuzzFeed
Highest Grossing Online Fundraiser in History